Media Training

Getting your message out clearly ... Developing friendly relations with local media ... Combating misconceptions and unfair news coverage ... Holding effective press conferences ... Shaping public opinion in your community ...

Achieving these goals demands more than superficial advice on how to craft "sound bites" or how to dress for an upcoming TV appearance. Influencing news media requires long-term efforts to understand how journalism works and how to put that knowledge to work for your school, district, or organization.

James Crawford, formerly Washington editor of Education Week and executive director of the National Association for Bilingual Education, has more than 30 years of experience on both sides of the fence: as an education reporter and as an advocate for children. His interactive workshops feature topics including:

DiversityLearningK12 will customize media training to serve the needs of your institution. If you need help with specific issues or problems, and we will take it from there:


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Professional Development
Media Training

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